Minecraft marketing

Ways Minecraft is marketed

• Merchandise: Books
• Minecraft movie 2019
• Social Media
• Advertisements
• Word of mouth
• Stores
• Sound track
• Mincom- Other conventions
• Spin offs
• Subscribe to Minecraft magazine
• Minecraft videos online
• People make and share fan made mods
• Minecraft fan club
• Intertextuality

Other videos games are traditionally marketed via billboards but Minecraft didn't go down this route simply because it didn't need to as the demographic it was aiming at wouldn't take influence from billboards being a 'heads down' generations.
Minecraft did not have commercial backing of a mainstream publisher and no money spent on advertising revenue due to the independent nature of mojang the game relied on word of mouth between gamers and featured on sites such as penny arcade web comic to generate interest amongst gamers.

Modification: Changes how you play the game

Lego and Minecraft both came together to make a item being Minecraft Lego.

Henry Jenkins- Fandom Participatory culture

Videos games offer social experience (online multi-player options) as well as communities outside of the core game experience.
Jenkins' key quote 'if  it doesn't spread, its dead'

Fandom
An intense emotional investment in media text whereby you engage with others. Regarded collectively as a community.
 Participatory culture
Term developed by Henry Jenkins to describe contemporary cultures were members of society do no only consume media content but also create and distribute it.

There has ' been a bluing between the grassroots practices I call participatory culture and the commercial practises being called Web 2.0'- Fandom being used as marketing.

Minecraft Class work

WHAT IS A VIDEO GAME?
A game played by electronically manipulating images produced by a computer programme on a monitor or other display.

CATAGORISE

• Action games: GTA
• Sports: FIFA, NBA, F1, Just Dance
• Strategy 
• Platform
• Action Adventure
• Simulation 
• Scientific 
• Role Play 
• Construction 
• Children

1) Multiplayer
2) Open sandbox

3) Started as an 'Indie' game

4) Critically and commercial successful 

5) From independent to mainstream- 125 million copies sold

WHO OWNS MINECRAFT?

Created by Marcus 'Notch' Persson and developed by Mojang.

These where independent and not financed by a big commercial company. But as a small independent company the products became successful.

BENEFITS

• Infinite replay ability
• Strong community 
• Platform agnostic
• Not limited by genre
• Hang with friends (virtually)
• Brings order to the chaos of life

Minecraft Essay

MINECRAFT INTODUCTORY ESSAY

 Minecraft is a sandbox game (where a player creates the game themselves like kids playing with sand). There is no specific step or goal, so everyone playing the game has a different experience. It was created and designed by a Swedish man called Marcus Perrson he is also known as ‘Notch’. Players in Minecraft build structures out of textured cubes in a 3D world. Minecraft is a game where u dig (MINE) and build (CRAFT) its within a large world of varying terrains and habitats to explore.

Minecraft is available on many different platforms including Xbox, Windows 10, windows phones as well as Nintendo Wii, PlayStation and Android phones. Minecraft has also produce due to its success spin off games including; Minecraft; Story Mode, Education Edition to be used in education facilities.

Minecraft is unlike other video games because 'playing the game' can mean something different to each player. The basic movement and actions through the game are the same for everyone. Players walk around, jump, dig and punch things with their hand as they go about their day building, mining or farming for resources and food, and crafting these into other useful things like tools and weapons.

Minecraft offers several different ways in which players can customize the way the experience each world. Firstly, they can play themselves (single player) or with others (multiplayer). Multiplayer provides an almost social aspect to the game where friends can all play together in a community. There is also two game modes to choose from the first being the creative mode where players have an unlimited number of blocks and items to build with and can't die or there is survival mode where players start with nothing must find and create things they need to avoid death. There are also different levels of difficulty; peaceful, easy, normal and hard.

The game was first released in May 13^th 2009.

Minecraft has been a global commercial success having over 121 million copies sold worldwide (since feb 2017) having sold 53,000 copies a day during 2016. Round about 55million play the game every month making it the second bestselling game of ALL TIME.  In 2014 the game was bought by Microsoft for 2.5billion dollars (£1.9 billion).

Minecraft has influenced many things in many different ways and forms. Thanks to social media and the platform which it has in todays society Minecraft has been able to market and present itself by other influencers like youtubers who create content to do with Minecraft and make Minecraft videos (YouTube or Twitch) they get paid for doing this and this also allows other players to copy or recreate whatever the video has created in itself creating its own little following. Minecraft itself have huge followings its twitter has 1.58 million followers. Research conducted by the University of Pennsylvania showed that 1 third of Minecraft players learned the game via internet videos. These videos usually include creations made by the players themselves, walk through of various tasks of the game and parodies of popular cultures. One video that became viral was the game of thrones set remake on Minecraft this alone showing how diverse the game is and how kids can let their imaginations run free and, in many ways, express themselves which is why the game is now being used as a teaching aid in certain classrooms in the UK showing the power of gaming on our multicultural society.  Just by typing in the word ‘Minecraft’ into YouTube brings up millions of different results as well as videos the game has made a lot of merchandised.

The game has received millions in merchandise revenue from t-shirts to toys of different characters. On top of this it has spawned its own convention called Minecon which began in 2011 it has been hosted in many places like Las Vegas, Disneyland Paris, California, London and Orlando. In 2017 however, it took place on a live stream rather than a convention floor.

Minecraft Timeline

Radio Emaze

Class work

Who was the first ever Breakfast show presenter on Radio 1?
Tony Blackburn
Other djs who have presented the Breakfast show
Nick Grimshaw
Mike Read
Simon Mayo
Chris Moyles
Information about Nick Grimshaw
Radio and TV presenter who became known for his broadcasting work on BBC Radio 1 as host of The Radio 1 Breakfast Show. He began hosting the 10 p.m. to midnight shift on BBC Radio 1, where he was noted for his nightly feature 1000 Albums Everyone Says You Should Listen To But We Only Have Time To Play One Track So Here It Is. Before fame he was moved to the breakfast show after reaching number 369 on his list of 1000 albums.
He attracted some controversy when rumors started swirling that he refused to promote a Rihanna album since she cancelled her interview with him, rumors that he later debunked. He was raised in Oldham, England; he came out as gay on August 17, 2012. He has siblings named Andy and Jane.
Current listing figures for Radio 1 Breakfast show
10.5 million weekly listenership
Who is the controller of BBC Radio 1?
Ben C

Radio 1 background

What are the different responsibilities of presenters and producers?

Producers:
Make sure that the shows running as planned and that they are tailoring to specific
audience demographics
Researching ideas for the programme
Sourcing potential interviewees
Managing equipment
Prepping phone callers and interviews before they air
Presenters:
Being able to present while operating studio controls and co-ordinating a range
of simultaneous technical activities
Able to work calmly effectively under pressure
What preparation that goes into each programme?

'hot food'

Making sure after a song and into a new link they are prepared so have new callers making sure that they are briefed and prep celebs like making sure they don't mention brands or swear.

Make sure they are not to loud or quite

What's most challenging and most enjoyable about working on the show?

Guests sometimes challenging so cut it of short

What are the team dynamics like?

Learning from Will the producer to develop new skills

Fast pace and changing environment

Only had 3 producers so dynamics are not changing too much positive to change as brings in new ideas making things revitalised

Good vibe in studio portrays on the radio to listeners

'Trust is a key thing'

'If it's a good vibe in the studio and we're getting on as a production team you can hear that on the radio. You want to be part of it - it feels inclusive'

Group WHATSAPP

 How can you break into radio?

Expose yourself to different radio stations- volunteering, student radio                    Directly approaching producers. djs people in radio                                                         Be persistent 

Radio 1: Episode rundown

Time	Event
06:30	Start of News and Weather Feature, Sports (Arsene Wenger, etc.)
06:33	R1 Breakfast Show Ident (20s)
06:33	Introduction and Welcome (date, etc., talking about Christmas break)
06:34	Offer for audience to call and text 81199 and Twitter Feed
06:34	Short stinger, Music Introduction/what is going to play (Ellie Goulding, Wolf Alice
06:34	Stinger and then MUSIC: Leave A Light on by Tom Walker
06:36	Stinger and then MUSIC: On My Mind by Ellie Goulding
06:39	Short stinger, talking to people (Reading Social Media, and talking about Sam Smith tickets). Over the intro to the next song.
06:39	No stinger, MUSIC: Don’t Delete the Kisses by Wolf Alice
06:43	Previous song info, Stinger. Introduces Fiona. Talking about waking up early for the job, new year’s, length of time off the radio.
06:44	Subject change, Air hostesses on planes and saying goodbye. Social media from college student.
06:45	MUSIC: More Than Friends by James Hype Ft. Kelli-Leigh
06:48	BBC R1 Sound of 2018 Trailer
06:49	MUSIC: Tip Toe by Jason Derulo Ft. French Montana
06:53	Introduction, Radio 1 Jan Slam intro from presenter. Relating to audience feelings. ‘Nick’s Tape’ every day in January. Incredible prizes, Sam Smith tickets, gold disc etc. Going back to school, college etc., and going back to previous prizes. Question at 7AM.
06:57	MUSIC: Barking by Ramz
06:59	Call Introducing 03700100100 Song Game
07:00	NEWS PROGRAMME
07:00	Weather and time
07:03	Radio intro to the show  – ‘This is Radio 1 with Nick Grimshaw
07:03	Grimmy talking about Jan Slam competition running during the week
07.04	Clips of upcoming songs e.g Miley Cyrus - Malibu
07:05	Craig David -   I Know You (Audio) ft. Bastille
07:08	Radio intro to the show  – ‘This is Radio 1 with Nick Grimshaw’
07.08	Miley Cyrus - Malibu
07:10	Radio intro to the show
07:10	Duke Dumont x Gorgon City - Real Life ft. NAATIONS
07:13	Grimmy morning message
07:13	Chance to win tickets to Sam Smith coming up later in the show
07:14	Ellie in Cambridge ‘takes control’ of the show
07:14	Talking about their week since Grimmy was away
07:15	New year’s resolutions
07:16	Picks next song – Grimmy’s Power - Kanye West choice or celeb choice Demi, David Walliams and Scarlet Moffatt
07:18	Power - Kanye West
07:22	Time, Moring to Martin, thank you to Ellie
07:23	New Dram from creator of Luther – Show Advert = Hard Son BBC 1
07:24	J Hus - Bouff Daddy (Common Sense)
07:27	Chance to win, week on amazing prices but today is Sam Smith Tickets
07:29	Explaining the price – tickets to whatever the day of the tour you want
07:30	How to enter the competition – Text in
8:00	Programme ident: Intro plus a long sting
8:03	Competition word revealed ‘lonely’ Lines closed for competition Talks about holiday and where he has been
8:06	Rundown of next 3 songs Track- Clean Bandit I miss you
8:09	Short jingle- Then Track-Coldplay Jingle then into another tack Breathe Jax Jones
8:15	Competition starts- Randomly ring a listener who has entered and they have to answer with the correct word which was given out at 8 Chats to winner
8:20	Track: Rhianna Reveals the next day’s completion prize (JAMSLAM) Mash up of Katy Perry (comp prize) songs Gives out text number& terms and conditions plus competition question
8:21	Programme indent
8:22	Track: Katy Perry fireworks
8:25	Advertising about Radio 1s upcoming artist awards
8:26	Track: Hyme Nothings wrong
8:28	Rundown of next half an hour
8:30	Radio 1 Newsbeat (news sport and weather)
9:00- Music	Ed Sheeran and Eminem- River MK- 17
9:10- Competition	Nick Grimshaw talks about Katy Perry prize.
9:15 - Music	Dave Ft MO stack – No words
9:19- Talking	Nick Grimshaw talking about his life and his “Nicktape’’.
9:23- Music	Let you down- NF
9-26- News	People are talking about the news and politics.
9-29- Music	Name not given.
9:30	End of the News
9:32	Indent (Nicks Tape)
9:32	Song-Good Luck-Basesment Jaax
9:35	Indent-Nick’s Tape
9:35	Millionaire-Kelis
9:38	Indent-Nick’s tape
9:38	DJ Fresh-Gold Dust
9:42	Nick saying name of song//talking
9:42	Excuse Me Miss-Jay-Z
9:49	Indent-Nick’s tape
9:49	I need a dollar-Aloe Blacc
9:52	Nick saying ‘Monday morning’ doing Nicks Tape
9:53	Nick reading tweets from listeners (wishing someone a happy 21st birthday)
9:53	1 thing-Amerie
9:55	Indent Nick’s tape
9:55	Touch the Sky-Kanye West
3:00:07 – 9:33	News, Political news (Parliament and UKIP), Music news (Lana Del Ray) Sports news (Cricket Ashes, Football)
3:02:12 – 9:35	Sting
3:02:14 – 9:35	Weather
3:02:30 – 9:37	Track ( Start of the Nicks tape) – Basement Jaxx ft. Lisa Kekaula – Good Luck
3:06:10 – 9:41	Track – Kelis ft. Andre 3000: Millionaire
3:08:46 – 9:43	Sting
3:08:52 – 9:43	Track – DJ Fresh: Goldust
3:12:07 – 9:46	Sting, Interlude, Nick explaining what the Nicks Tape is
3:12:46 – 9:46	Track – Jay Z: Excuse Me Miss
3:16:35 – 9:50	Track – Aaliyah: Try Again
3:19:41 – 9:53	Track – Aloe Blacc: I Need A Dollar
3:22:56 – 9:56	Nick responding to peoples tweets about the Nicks tape. Talking to people about their opinions on the Nicks Tape
3:23:30 – 9:57	Track – Amerie: 1 Thing
3:25:33 – 9:59	Sting
3:25:40 – 9:59	Track – Kanye West: Touch the sky
Time	Event
0630	Start of News and Weather Feature, Sports (Arsene Wenger, etc.)
0633	R1 Breakfast Show Ident (20s)
0633	Introduction and Welcome (date, etc., talking about Christmas break)
0634	Offer for audience to call and text 81199 and Twitter Feed
0634	Short stinger, Music Introduction/what is going to play (Ellie Goulding, Wolf Alice
0634	Stinger and then MUSIC: Leave A Light on by Tom Walker
0636	Stinger and then MUSIC: On My Mind by Ellie Goulding
0639	Short stinger, talking to people (Reading Social Media, and talking about Sam Smith tickets). Over the intro to the next song.
0639	No stinger, MUSIC: Don’t Delete the Kisses by Wolf Alice
0643	Previous song info, Stinger. Introduces Fiona. Talking about waking up early for the job, new year’s, length of time off the radio.
0644	Subject change, Air hostesses on planes and saying goodbye. Social media from college student.
0645	MUSIC: More Than Friends by James Hype Ft. Kelli-Leigh
0648	BBC R1 Sound of 2018 Trailer
0649	MUSIC: Tip Toe by Jason Derulo Ft. French Montana
0653	Introduction, Radio 1 Jan Slam intro from presenter. Relating to audience feelings. ‘Nick’s Tape’ every day in January. Incredible prizes, Sam Smith tickets, gold disc etc. Going back to school, college etc., and going back to previous prizes. Question at 7AM.
0657	MUSIC: Barking by Ramz
0659	Call Introducing 03700100100 Song Game
0700	NEWS PROGRAMME
07:00	Weather and time
07:03	Radio intro to the show  – ‘This is Radio 1 with Nick Grimshaw’
07.03	Grimmy talking about Jan Slam competition running during the week
07.04	Clips of upcoming songs e.g Miley Cyrus - Malibu
07:05	Craig David -   I Know You (Audio) ft. Bastille
07:08	Radio intro to the show  – ‘This is Radio 1 with Nick Grimshaw’
07.08	Miley Cyrus - Malibu
07:10	Radio intro to the show
07:10	Duke Dumont x Gorgon City - Real Life ft. NAATIONS
07:13	Grimmy morning message
07:13	Chance to win tickets to Sam Smith coming up later in the show
07:14	Ellie in Cambridge ‘takes control’ of the show
07:14	Talking about their week since Grimmy was away
07:15	New year’s resolutions
07:16	Picks next song – Grimmy’s Power - Kanye West choice or celeb choice Demi, David Walliams and Scarlet Moffatt
07:18	Power - Kanye West
07:22	Time, Moring to Martin, thank you to Ellie
07:23	New Dram from creator of Luther – Show Advert = Hard Son BBC 1
07:24	J Hus - Bouff Daddy (Common Sense)
07:27	Chance to win, week on amazing prices but today is Sam Smith Tickets
07:29	Explaining the price – tickets to whatever the day of the tour you want
07:30	How to enter the competition – Text in
8:00	Programme ident: Intro plus a long sting
8:03	Competition word revealed ‘lonely’ Lines closed for competition Talks about holiday and where he has been
8:06	Rundown of next 3 songs Track- Clean Bandit I miss you
8:09	Short jingle- Then Track-Coldplay Jingle then into another tack Breathe Jax Jones
8:15	Competition starts- Randomly ring a listener who has entered and they have to answer with the correct word which was given out at 8 Chats to winner
8:20	Track: Rhianna Reveals the next day’s completion prize (JAMSLAM) Mash up of Katy Perry (comp prize) songs Gives out text number& terms and conditions plus competition question
8:21	Programme indent
8:22	Track: Katy Perry fireworks
8:25	Advertising about Radio 1s upcoming artist awards
8:26	Track: Hyme Nothings wrong
8:28	Rundown of next half an hour
8:30	Radio 1 Newsbeat (news sport and weather)
9:00- Music	Ed Sheeran and Eminem- River MK- 17
9:10- Competition	Nick Grimshaw talks about Katy Perry prize.
9:15 - Music	Dave Ft MO stack – No words
9:19- Talking	Nick Grimshaw talking about his life and his “Nicktape’’.
9:23- Music	Let you down- NF
9-26- News	People are talking about the news and politics.
9-29- Music	Name not given.
9:30	End of the News
9:32	Indent (Nicks Tape)
9:32	Song-Good Luck-Basesment Jaax
9:35	Indent-Nick’s Tape
9:35	Millionaire-Kelis
9:38	Indent-Nick’s tape
9:38	DJ Fresh-Gold Dust
9:42	Nick saying name of song//talking
9:42	Excuse Me Miss-Jay-Z
9:49	Indent-Nick’s tape
9:49	I need a dollar-Aloe Blacc
9:52	Nick saying ‘Monday morning’ doing Nicks Tape
9:53	Nick reading tweets from listeners (wishing someone a happy 21st birthday)
9:53	1 thing-Amerie
9:55	Indent Nick’s tape
9:55	Touch the Sky-Kanye West
3:00:07 – 9:33	News, Political news (Parliament and UKIP), Music news (Lana Del Ray) Sports news (Cricket Ashes, Football)
3:02:12 – 9:35	Sting
3:02:14 – 9:35	Weather
3:02:30 – 9:37	Track ( Start of the Nicks tape) – Basement Jaxx ft. Lisa Kekaula – Good Luck
3:06:10 – 9:41	Track – Kelis ft. Andre 3000: Millionaire
3:08:46 – 9:43	Sting
3:08:52 – 9:43	Track – DJ Fresh: Goldust
3:12:07 – 9:46	Sting, Interlude, Nick explaining what the Nicks Tape is
3:12:46 – 9:46	Track – Jay Z: Excuse Me Miss
3:16:35 – 9:50	Track – Aaliyah: Try Again
3:19:41 – 9:53	Track – Aloe Blacc: I Need A Dollar
3:22:56 – 9:56	Nick responding to peoples tweets about the Nicks tape. Talking to people about their opinions on the Nicks Tape
3:23:30 – 9:57	Track – Amerie: 1 Thing
3:25:33 – 9:59	Sting
3:25:40 – 9:59	Track – Kanye West: Touch the sky