Audience

In class today we where focussing on the audience and there purpose in the media. Audiences seek out genres that they enjoy and genres are used to appeal to a specific audience.

Keywords:

• Audience: Can have different reactions to different media texts
• Preferred Reading: How the creator wants the audience to view the media text
• Oppositional Reading: Where the intended meaning of the text is totally opposed by the reader
• Demographic: A way categorising the population by age, money and occupation
• Target:
• Niche:
• Dominant:
• Negotiated:
• Psychographic:

What is an audience?
Anyone who consumes a piece of media.

Most media texts work to the principal of being a success is either

• Generate money
• Attract as large audience as possible

What affects the way in which an audience responds to a media text?

• Age
• Ethnicity
• Gender
• Culture 

DEMOGRAPHIC PROFILLING

Types of media:
A- Financial times
B- MacBook advert
C1- Radio 2
C2- EastEnders, The Sun
D- I'm a celebrity, Take a break
E- Daytime TV