(THE STUDY OF SIGNS AND OBJECTS)
Such signs do not in themselves mean anything at all. People give them meaning, and it is the study of such meanings that is the purpose of semiotics.
Denotation: What we see when we look at an image
Connotation: What we understand from an image
Tableau: A still image
When we are considering the connotations of an image we need to think not only about
what is represented, but also about how it is represented.
Language
Industries
Audience
Representation
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