This picture is represented to portray a young black, British male. The choice of image of the individual shown, is a classic stereotypical 'chav'. In this one picture the media is individualising British youth. The way The Sun has specifically chosen to included a photo of a fire behind the man conveys the man as a villainous person. The main image takes up a large proportion of the paper and the use of the camera angle being a longshot provides the reader in viewing the whole of the outfit, again promoting this individual as a ominous and dangerous person. The image has a very low saturation making the photo overall very dark consequently resulting in Hackney looking like a very unwelcoming and unpleasant place to be. The red blood like trail coming out of the fire can be seen as a sense of the enormity of the blood shed. The choice of wording is also key in the image in which the media is trying to convey 'spread' is almost dehumanising the youth as pests.
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