Ownership
- Duffer brothers







How do they reach their audiences?

Conventional internet
Poster
TV advertising
Recommendation based

Measuring Viewership 
Measured on per account basis- Can be more than one person viewing the account
Averaged 8.8 million viewers

How they maintain audience 
Seasons are sent out immediately so can view all episodes right away- good for binge watching

Retention
Trailers
Names of episodes- Made ahead of the release dates that can build up excitement


Distribution 
Started 15th July 2016 and all 8 episodes were released at once- Could binge watch
Netflix can be downloaded on any smartphone, laptop desktops and tablets

Released in 130 countries operating nearly everywhere
Were not global as 4 countries do no have Netflix

won 48 awards
Millie  won best actress
'immersive' viewing
15.8 million people have watched the first episode but only 4.6mil watched the whole series
Penguin paired with Netflix to release a series of books related to Stranger things in late 2018
' Dark horse comics'