Advert Remake & Evaluation (Club chocolate biscuit bar)

1) Who did you work with and how did you manage the task between you?
In this project I worked with Natasha and Carys we all had individual roles which helped us
in completing the final piece. From the beginning we assigned ourselves individual roles. Natasha was given the role of directing and filming, which was very beneficial to the group as we could all contribute. Carys starred in the advert and put across important ideas and improvements which where needed. I appeared in the advert, proposing and negotiating throughout. These roles where sometimes switched up, so we all got different chances to practise different skills. After filming we began editing. Firstly Carys gathered  the viable videos, deleting the others. Afterwards they were placed into Adobe Premiere Pro. Then Natasha and I shared an editing role to sync the videos with the music, as well as syncing the actual advertisement we were replicating. 

2) How did you plan your sequence? What processes did you use?
Firstly, we screenshotted each clip and noted what camera angles that where used at what point in the video so we had a physical storyboard to work from.

3) What theorists do you think you could apply to your task?
Stuart Halls idea applies well to this task as his idea is that audience can have different reactions to different  media texts. In this instinct the club advert is aimed at children but as Stuart Hall states that audience members adopt one of the following three positions when they decode the text:

•  Preferred reading: How the creator wants the audience to view
• Oppositional Reading: Where the intended meaning of the text of the text is totally opposed by the reader.
• Negotiated reading: When a member of an audience partly agrees with part of the product                                                                                                       (many factors could change an audience view/reading on the video.)

4) What factors did you have to take into account when planning, shooting and editing?
When planning the advert we noted down all the camera angles, settings and shots so that the end outcome could be as precise to the original as possible. A main factor that we focussed a lot on, was the lighting and setting of the video as the original video used very bright and cheerful lighting representing the happy and versatile message the club advert was aiming to get across.
When it came too shooting we already had the plan to help us but we did keep referring to the video; watching it multiply of times. Another factor was trying not to over film so that we didn't have too much footage to go through once it came to the editing aspect. Once we got to editing, Carys labelled all the videos in order of where they came in the advert this made it easier for when we put the videos into Adobe Premiere Pro. We shortened, sped up, slow downed cropped the videos all to fit in with the original.

5) How successful was your sequence? Please identify what worked well and with hindsight what would you improve/do differently?

SUCCESS
-Our sequence was very successful as the whole video perfectly fitted with the audio, part 1 to part 2 also followed perfectly
-The cameras angles were true to the original advert.
-We all worked very well as a team and know one was afraid to put forward any ideas or state something they felt that needed to be improved.
-The setting choices which we used in our video primarily was a true replica of the original video.
All these factors therefore insured our video was successful.

IMPROVEMENTS
-The setting wasn't exactly in all the shots a true representation as we would of liked the park to be more busy with children playing in the background of the shots 
-In the video many characters changed outfits as many clips where filmed on different days so next time having one day to film would be very beneficial

6) What did others say about your production?
Everybody who watched the advert thoroughly enjoyed the whole video especially how everything matched up to the original advert. The creative ending made many people laugh.

7) What have you learnt from completing this task?
I have learnt how important and planning is rather than just jumping straight into the task and rushing everything. Time, patient and not being afraid to get things wrong are all key in completing the task.

8) Looking ahead, how will this learning be significant when completing your future productions? 
This whole process will benefit me in the long run as I will get faster and better at editing consequently resulting in a improved end result.