Minecraft marketing

Ways Minecraft is marketed

• Merchandise: Books
• Minecraft movie 2019
• Social Media
• Advertisements
• Word of mouth
• Stores
• Sound track
• Mincom- Other conventions
• Spin offs
• Subscribe to Minecraft magazine
• Minecraft videos online
• People make and share fan made mods
• Minecraft fan club
• Intertextuality

Other videos games are traditionally marketed via billboards but Minecraft didn't go down this route simply because it didn't need to as the demographic it was aiming at wouldn't take influence from billboards being a 'heads down' generations.
Minecraft did not have commercial backing of a mainstream publisher and no money spent on advertising revenue due to the independent nature of mojang the game relied on word of mouth between gamers and featured on sites such as penny arcade web comic to generate interest amongst gamers.

Modification: Changes how you play the game

Lego and Minecraft both came together to make a item being Minecraft Lego.

Henry Jenkins- Fandom Participatory culture

Videos games offer social experience (online multi-player options) as well as communities outside of the core game experience.
Jenkins' key quote 'if  it doesn't spread, its dead'

Fandom
An intense emotional investment in media text whereby you engage with others. Regarded collectively as a community.
 Participatory culture
Term developed by Henry Jenkins to describe contemporary cultures were members of society do no only consume media content but also create and distribute it.

There has ' been a bluing between the grassroots practices I call participatory culture and the commercial practises being called Web 2.0'- Fandom being used as marketing.