George Gerbner- Cultivation Theory

George Gerbner: Theorist
This is the idea that exposure to repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them.
He stated that the longer you are exposed to ideas in the media the more likely the public are to believe it. This is also known as the 'drip drip theory' as it slowly changes peoples views over time. For example according to the theory people who frequently watch television, are more likely to be influenced by the messages from the world of television, the medias influence goes to such an extent that their world view and perceptions start reflecting what they repeatedly see and hear on television. Television is, therefore, considered to contribute independently to the way people perceive social reality.

Dancing animals premiere practise

                       This was my first time using Abode Premiere Pro so I experimented with a lot of the video and audio effects to decided what would work the best. In the first 9seconds I cropped the audio and looped the first three bars to create a distorted effect which contrasted with the next audio clip to create more tension. Near the middle I sped up the clips and changed the audio tempo making it more dramatic. To improve I would have added more video effects like fading to prevent the video from looking to jumpy.

Albert Bandura + Media Effects

 Albert Bandura theory suggests that...

• The idea that the media can implant ideas in the mind of the audience directly.
• It requires the audiences emotional response and new style of conduct through modelling.
• It is also the idea that media representations of transgressive behaviour such as violence or physical aggression can lead audience members to imitate those forms of behaviour.

Bobo doll experiment
Alberts Bobo doll theory was performed in 1961 to try and addcredence to his belief that all human behavior was learned, through social imitation and copying rather than being inhertied through genetic factors. His findings still are being debated 40 years after the initial experiment. Bandura designed this theory to prove a child would copy an adult role models behavior.

Stuart Hall- Reception theory

Stuart Halls idea is that audience can have different reactions to different  media texts.
Stuart Hall states that audience members adopt one of the following three positions when they decode the text:

•  Preferred reading: How the creator wants the audience to view
• Oppositional Reading: Where the intended meaning of the text of the text is totally opposed by the reader.
• Negotiated reading: When a member of an audience partly agrees with part of the product

Factors that could effect the audiences reading

• Age
• Beliefs
• Culture
• Gender

Audience

In class today we where focussing on the audience and there purpose in the media. Audiences seek out genres that they enjoy and genres are used to appeal to a specific audience.

Keywords:

• Audience: Can have different reactions to different media texts
• Preferred Reading: How the creator wants the audience to view the media text
• Oppositional Reading: Where the intended meaning of the text is totally opposed by the reader
• Demographic: A way categorising the population by age, money and occupation
• Target:
• Niche:
• Dominant:
• Negotiated:
• Psychographic:

What is an audience?
Anyone who consumes a piece of media.

Most media texts work to the principal of being a success is either

• Generate money
• Attract as large audience as possible

What affects the way in which an audience responds to a media text?

• Age
• Ethnicity
• Gender
• Culture 

DEMOGRAPHIC PROFILLING

Types of media:
A- Financial times
B- MacBook advert
C1- Radio 2
C2- EastEnders, The Sun
D- I'm a celebrity, Take a break
E- Daytime TV

Mise en-scene- Task

Mise en-scene from Great Baddow High School Media

Task 1:

          Science fiction film-

Setting:

• Outer space
• Unrealistic setting
• Space craft
• Not on earth
• War zone
• Planet
• City

 Props:

• Space ship
• Robots
• Guns 

      Romantic Comedy

Setting:

• Cafe
• High school
• Suburban town
• Hotel
• Club
• Beach
• City
• Bedroom

 Props:

• Mobile phone
• Ring
• Roses
• Box of chocolates 

   

      Horror  Film:

Setting:

• Isolated neighbourhood
• Church
• Graveyard
• Forest
• Haunted house

Props:

• Blood
• Knife
• Spiders
• Insects

Task 2: What meanings/emotions do the following images convey

Image 1: This close up shot allows us to see a clear view of both men's facial expressions. You can tell that they are both worried but could also be viewed shocked.
Image 2: Image 2 is a side shot, the expressions from the furthest away character is an comforting the other character juxtaposes as he comes across as very worried/ scared.
Image 3:  This mid-shot main focus is on the army general in the middle. He comes across as a very powerful individual due to the way his posture is and how none of the fellow army officers are looking at him and are avoiding eye contact.
Image 4:

Task 3: What does the positioning in the following images reveal about the characters/film

Image 1: This picture makes me feel very uncomfortable and on edge.

Image 2: This birds eye view of this image foreshadows danger

Image 3: The way these two characters are both side to side makes them seem united and are both superior characters.

Image 4: This movie poster presents the film as very isolated as the setting is in space with one lonely character.

Task 4:

Image A: High key lighting

Image B: Low key lighting

Image C: High key lighting

Image D:  Low key lighting

Image E: Low key lighting

Image F: High key lighting

Task 5: Where are the key, filler and back lights in each image?

Image 1:  The lamp: Key light

Image 2: Lamp post: Key light

               Reflections from lamppost on cars back window: Filler light

Image 3: The door: Key light

Image 4: Windows: Backlight

                Lamp:  Key light

                Reflections: Filler lights

Semiotics- Glee

In class we looked at this Glee poster and the techniques which the director chose and the reasoning behind certain choices.

DENOTATION: The teacher right side of the screen pulling the plug out of the 'E', and who is also in a attention grabbing red tracksuit with an angry expression on her face.
CONATATION: The use of the colour red which the teacher is wearing presents her as the 'baddie' of the show as red has the connation of blood and evil. The way she appears very close to the screen makes her seem superior to everybody else in the shot. Having her pull of the power out shows she's the antagonist of the series and being the main obstacle in the way of everything.

DENTOTAION: Cheerleader sitting on top of the 'E'
CONNATATION: The cheerleader sitting higher than everybody shows her hierarchy but consequently having  her sitting further away from everybody makes her seem quite an isolated and lonely character. The 'E' could also symbolize envy which she could feel.

DENTOTAION: Lady in green gazing
CONNATATION: Having a motherly figure in the background is very stereotypical and is something that the audience can relate to. Having her in a light green also insinuates as being a very ditzy and naïve character the way she is staring at the teacher could suggest a romantic aspect to the show.

DENTOTAION: The couple in the middle gazing at each other
CONNATATION: The colour blue portrays hope which reflects the two sides of the school uniting this also portrays them as very confident. The way the cameras main focus is on them both shows they are the main focus of the show. There is also a lot of romance coming of off there body language towards each other.

Ghost Ship

                                                 In class we recently analysed the first scene of 'Ghost Ship' and the effects which have been used by the director to grab the audiences attention.
We start of by seeing a lonely isolated boat, which has the connation to the Titanic this use of intertextuality provides the reader with a pre conception that everything is not all it seems. The violin strings unknowingly to the reader foreshadow the wire which kills everyone in this scene. The singer is in a very visual red dress this semiotic has connotations to death and evil foreshadowing the upcoming blood shed she is also elevated from everybody else making her more superior. She also does very vigorous and aggressive hand gestures through her performance again foreshadowing the ending.
The music used in this scene is very upbeat and romantic which diverts the reader from the horror that is about to come. The music then changes to a screeching muffled noise the classic horror film music creating more confusion. The flowers shown in this clip represent life, innocent and beauty and is the only natural object on the boat.
The fast camera movements suggest how things are beginning to spin out of control building the tension. The focus on the wire literally slices the  screen in half. Some points in the slaughter we are with the camera giving a visual effect. There is an deathly silence and a tableau prolonging the tension when finally a wine glass falls breaking the silence creating a dramatic effect. At the end the camera dips back into the water creating a circular structure.

Theory

Collage of a media representation of me

 

Music: Harry Styles, Zayn, Oasis
Magazines: Vogue
Social Media: Instagram, YouTube
Films: Clueless
Radio: Radio 1
Technology: Apple
TV Shows: Pretty Little Liars, The Vampire Diaries

Media Vocabulary- SEMIOTICS

Keywords: SEMIOTICS
(THE STUDY OF SIGNS AND OBJECTS)

Such signs do not in themselves mean anything at all. People give them meaning, and it is the study of such meanings that is the purpose of semiotics.



Denotation: What we see when we look at an image 
Connotation: What we understand from an image
Tableau: A still image
When we are considering the connotations of an image we need to think not only about

what  is represented, but also about how it is represented.

Language
Industries 
Audience 
Representation 

Media Vocabulary- Genre

Genre: A theme or style of media away of defining a type of media through clear conventions e.g. horror political music videos or fashion magazines.

Keywords:

Platform: How media is presented...online, broadcast, print
Form: The different types of way media is presented... Television, newspaper, radio, internet, music, videos, film, adverts, magazines, video
Hybrid Genre: A mixture of genres 

Analysing genre: DISTINCT

Describe- The detail

Industry-  Who made the media or institution 

Setting- Location, historical time period

Themes - Love, guilt, revenge, good vs evil 

Iconography- Props 

Narrative- Storyline

Characters- Boy/girl, background

Textual- Analysis of MISE EN SCENE, camera, editing and sound

MISE EN SCENE- Everything you can see in the scene

Costume

Lighting

Actors

Make-up

Props

Setting

Summer Work

Media Task 1: Analysing a movie cover and how it targets a specific audience

Media Task 2: Analysing the Wonder Woman comic con trailer 

The trailer opens with a picturesque shot the use ominous lighting in this shot sets the mysterious and sinister mood of the film. The first half of the trailer contains slow music in the background as this half of the trailer is setting the story. The relaxing sound of the ocean contrasted with the angle like hymns puts the audience on edge as this great a lot of suspense. In this the main character ‘Diana’ comes across as a godly figure which sets out her as the main character this ominous theme recurs throughout the beginning of this film trailer. This trailer includes, utilizes slow acoustic melodies in the beginning to make the viewer feel a sense of empathy.

Media task 3: How the media portrays women in the advertisements

Media task 4: Research information about the 'Big Six'

Movie Scene Pictures

The genre of this photo is period drama. Using me in the centre of the camera shot, makes me the main focus. Wearing clothing that is very long and covered up, shows how women in the Victorian times are meant to be portraying the old period drama shot that we were trying to achieve. The use of the white umbrella conveys how women are pure and innocent. I turned down the brightness and colour down to create a more 'olden' day effect. 









This photo of Molly was taken to represent a musical. The use of Molly as the main shot looking excited and happy juxtaposed with the isolated bin in the background shows the two stereotypical groups in many musicals set in predominantly American high schools.The use of the bright pink microphone stands out in the photo and portrays the bright and fun aspect of musicals. 

This photo was set out to represent adventure. The mid-action shot that Mollie is in, shows the fast pace and danger that adventure movies set out too achieve. The use of the camera angle behind Mollie, allows you to see everything around her but makes you unaware of what is behind her creating an uncomfortable feel of the not knowing. The use of the fence is the danger aspect of this photo which all adventure films have. Mollies unbalanced posture creates tension and threat.

Harry Styles Sign Of The Times

Genre: Pop
This video is from Harry Styles, this nearly 6minute ballad is Harrys first ever solo single from his recent split from the boyband One Direction. The first minute of this video, begins with a simple C major arrangement so the main focus is the lyrical choices.
The genre of this music video is pop even though most of his singles on his album including 'Sign of the times' and 'Kiwi' sound predominately rock indie his persona from his One Direction roots will never leave him so he is classed as pop.
The start video shows Harry from all angles making him the frontman of the camera shot the camera is mainly focussed on him with the background blurred, which entices the audience consequently making them watch right till the end. There is a clear relationship between the lyrics of this song and the music video as throughout the chorus' in the video Harry gets higher and higher above the earth, presenting him as this GOD like ominous character exaggerating the feeling and emotion which comes along with the song, portraying the message that this is a new Harry Styles again intriguing the audience more. Furthermore, at the beginning the camera shot is very unfocussed but you can tell the shot is of Harry, this builds more suspense as the audience is anticipating this final reveal.
Harry is walking forward throughout this video showing how his leaving his past behind and focussing on his future which some people could view as a final goodbye to his One Direction days. He also looks very lost and bewildered which the director purposely done to metaphorically show how Harry is finally out of hiding and is back.
The outfit choice in this video is very smart almost prince like which has connotations to wealth and achievement but the normal country background juxtaposes this 'perfect' image that Harry is portraying showing that he is just a normal person. The close zoom on Harrys eyes makes the audience emotionally connect with the video as you feel physically connected with the lyrics.